Do you remember a time before YouTube?  Perhaps you even remember adjusting bunny-ear antennas and being forced to sit and watch television commercials?  Video has come a long way and is now heavily used for both recreational and professional use.  Many businesses rely on videos as a resource for their staff, as well as a way to connect with their clients.  At Pantera Technologies, we understand how video is changing the way people use the internet and how that affects the internet and telecom solution for your business.

 

Why Is Video So Important Today?

1. One of the main reasons why online video is so valuable is because an increasing number of Americans own internet-enabled devices.  These devices provide an alternative to television.  In a study by Nielsen, 36 million people used their smartphones in 2013 to watch online videos.
2. Online media have made it easy to upload videos.  Sites like YouTube, Vimeo, and more make it very easy for amateurs and professionals to share their video content with the world.
3. Companies have turned to video as a resource and an advertising tool to reach their customers.  How-to videos, introductory videos, and online ads are just a few ways companies are utilizing this popular tool.
4. Online streaming of television, movies, and other videos has increased exponentially in the last five years. Cable companies were expected to witness a decline in their base to 53.9 million homes from 54.8 million at the end of 2013, according to LA Times.  Cable companies are losing customers to web-based streaming options, such as Amazon Prime, Netflix, Hulu, and channels’ websites.  Therefore, online video ads have gains prominence even more.

So there’s more video online…  So what?  One of the contributing factors toward video being successful is fast, dependable internet.  At Pantera Technologies, we understand the technical needs to support the constant barrage of video online today.  Our analysis and execution of your telecom system ensures that your company can handle the higher files and streaming that is so prevalent on the web today.  Talk to our team to discuss your internet needs and how our expertise can help you make the best decisions!